UK's SXSW presence to rocket thanks to British Music Abroad

The programme is administered by the PRS For Music Foundation on behalf of fellow partners and financial contributors British Underground (Arts Council For England) and UK Trade and Investment.

This year Wales Arts International has joined as a supporter, allowing more investment to be allocated to showcasing emerging British acts at overseas events.

The partners have also cut the level of support for travel and accommodation costs for artists from 90% to 75%. Thus there is a 25-act contingent jetting ...

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