Natalie Waddell has been appointed director, consumer marketing at Universal Music Group in London.
The appointment was announced today by Simon Watt, head of technology, global digital business, UMG, to whom Waddell reports.
Waddell recently completed a two-year consultancy assignment with Adidas on their London 2012 Olympic sponsorship project, and previously held the position of head of CRM & brand at Chelsea FC for three years.
Before working at the Premier League club, she was head of direct marketing at Sony-BMG for six years. Waddell will be responsible for driving forward UMG’s eCRM practices around the world.
Supporting Waddell is Charly Cao, who has been promoted to the newly created position of Head of eCRM Strategy. Charly joined Universal Music in 2008 and has been instrumental in bringing eCRM into the organisation’s daily marketing activities.
Also reporting to Waddell will be new recruit Julia Lever who joins the team as eCRM Manager.
Lever was previously Business Analyst at Société Générale with responsibility for their in-house CRM application.