Universal Music Group has hired music and media industry executive Jay Frank, founder of music and marketing analytics companies DigSin and DigMark, to the newly created role of senior vice president of global streaming marketing.
Frank will report jointly to Michele Anthony, EVP of recorded music, and Andrew Kronfeld, president of global marketing. UMG has also agreed to become partners in DigSin and DigMark.
In his new role, Frank will be responsible for using data and analytics to maximize the ...
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