Each record signed to the label will be screened by various Universal bosses from around the world, who make up management of the label.
According to a statement: "PM:AM Recordings is formed of a unique set-up combining the A&R talents of Universal bosses from around the world. Each record signed to the label will have been screened through some of the most acutely tuned ears in the business, and in turn each release will receive worldwide synchronicity."
Music PR company, Get In!, has been enlisted for publicity.
Universal recently enjoyed worldwide dance music success with Avicii release Levels, which sampled Etta James' Something's Got A Hold On Me.