Universal Music Group has launched a pan-African mobile music streaming service in partnership with Samsung and international music labels and publishers.
Called ‘Kleek’, the streaming service aims to bring the music lover closer to their favourite artists as well as providing artists with access to a wider pan-African audience.
Samsung Electronics Africa will be the exclusive smartphone partner for the Kleek for the first two years.
The service, which has been optimised for Samsung smartphones, will initially be available free to users.
Through the application users will have access to a range of content, including artist, genre and celebrity playlists; exclusive album previews; artist diaries and charts.
“With the Kleek, we are not just delivering the best local and international music, we are providing all of Africa with a unique and bespoke user experience,” said Randall Abrahams, managing director, Universal Music South Africa and Sub-Saharan Africa.
“The service will also help us focus on developing future stars from across the continent.”
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