Universal Music Australia parters with Boom Collective
Universal Music Australia has partnered with multi-channel network and YouTube talent roster Boom Collective.
The deal sees Universal Music establishing label imprint Boom Records. UMA will work with creators via Boom's network, which boasts a subscriber base of 7.5 million, as an A&R and marketing source.
Boom Talent, Boom’s talent division, will help promote and market content and Universal artists to their followers. Boom will also assist with social media marketing and exposure for Universal artists.
George Ash (pictured), ...
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