Universal Music Canada has partnered with PledgeMusic to give its artists access to the direct-to-fan platform and its team.
Universal and its distributed labels will be able take advantage of PledgeMusic's pre-order platform, social syndication technologies and recommendation engine for both frontline and catalogue titles, reports Billboard.
Love + Fury, the first album by Canadian rock band Headstones for more than a decade, is the first release of the partnership.
The album debuted on the Canadian album chart at No. 7 ...
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