Universal Music Enterprises (UMe) has signed a label deal with T-Boy Records, which is run by veteran rock manager Andy Gould.
T-Boy Records (named after Gould’s first job in England as a tea boy for Beatles producer George Martin and his renowned AIR London Studio team) will release new music from established hard-rock acts as well as being active in licensing catalogue for sync opportunities.
Gould’s CV includes sales exceeding fifteen million worldwide and seven Grammy nominations with artist Rob Zombie. He has also co-managed acts such as Linkin Park, Pantera and Guns N’ Roses. He currently heads his own Spectacle Entertainment Group.
Speaking about the partnership with UMe, Gould said: “We have had a great deal of success in the past with Rob Zombie.
“We want to sign rock bands with brand names that do good business on the road, and have been underserved by the major label system. The idea I had arose out of discussions with the other managers of major hard-rock acts who all felt their artists could benefit from an improved label experience. We’re looking to super-serve this niche audience, which is tremendously loyal, and is often even larger internationally than here in the States.”
Speaking about sync opportunities, Gould said: “I want to be a one-stop shop for metal and hard rock, whether they’re putting together compilation albums like 20 Greatest Rock Hits or the soundtrack to the next Iron Man movie.”
UMe president/CEO Bruce Resnikoff commented: “Over the years, we’ve shifted our strategy away from being a traditional catalogue label into a branding and marketing company. Andy has his finger on the pulse of bands that have a huge touring base that can sell a great deal of music in both the audio and video formats. This music is a brand in and of itself.
“Our expertise is in finding the connection between those brands and the consumer. It’s about taking a talent we have here and using Andy’s expertise to identify the right brands and make the right records in that area. There are a limited amount of label outlets for this kind of iconic hard rock. It’s about taking new music to those fans, while at the same time expanding that audience base to a new group of buyers.”
The structure of the deal means that T-Boy Records will serve as the parent company, coordinating promotion, marketing, social media, licensing and publicity through UMe for their signed acts – the acts will have their own labels.
Added Gould: “I can bring my expertise as a manager knowing what these bands want, which is to know someone at the label is looking out for them. The major record companies are no longer providing these kinds of services. UMe under the direction of Bruce Resnikoff was the number one catalogue label for 2012 with the most number of charting hits according to Billboard.
“UMe has taken several albums to the top of the Billboard charts and currently has the No. 3 album in the country. This kind of hard work and proven success is what I want for my bands.”
The first T-Boy signings will be announced shortly, with releases scheduled for later this spring and summer.
Source: Business Wire