Universal Music Group inks 'landmark' deal with SoundCloud

Murray Stassen

Universal Music Group (UMG) and SoundCloud have reached an agreement that is set to create a host of new creative, commercial and promotional opportunities for UMG’s artists and UMPG's songwriters.

SoundCloud has 175 million monthly listeners and the deal will allow UMG’s labels and UMPG Songwriters to gain access to SoundCloud’s promotional tools, analysis and data.

The agreement also allows SoundCloud to benefit from UMG’s roster of emerging and established recording artists, as well as songwriters signed to Universal Music ...

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