Universal Music Group has partnered with watch company Raymond Weil to launch a radio station with 40 songs curated by Raymond Weil to celebrate the brand’s 40th anniversary.
The "new and unique entertainment service" will be unveiled at watch show, Baselworld 2016, followed by a multi-channel campaign unveiling the digital music service’s features throughout March and April.
Upon registration on Raymond Weil’s website, access to exclusive ad-free radio playlists of hundreds of songs themed by collection will be available in ...
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