Universal Music Publishing has struck a deal with Australasia’s APRA and AMCOS that will see the collection societies license the publisher’s digital rights throughout Asia excluding Japan.
The deal is similar to the digital licensing scheme between UMP and SACEM in Europe announced in 2008.
“Universal is proud to be the first music publisher to enter into a multi territory licensing and administration arrangement for the Asia Pacific region,” said UMP executive VP Asia Pacific and industry affairs Andrew Jenkins. “I’m really excited by the potential of this groundbreaking initiative.”
Jenkins added that he hopes other societies and publishers follow with similar initiatives “to make licensing and administration simpler, faster and more effective for the benefit of songwriters, digital retailers and consumers”.
APRA/AMCOS CEO Brett Cottle added: “Consumers in this part of the world want and need the widest possible access on safe, legal platforms to the world’s repertoire of music.
“This agreement is an important step in that direction and comes in direct response to pleas from digital service providers.”