Silence Media, a cost per engagement video advertising network, will record where and when people are engaging with their BRITs video banner ads and demonstrate a correlation between engagements and sales.

Ronan Mason of Universal Music Strategic Marketing said: "Silence's model is an important development for video banner advertising because it ensures we are making the best use of our budgets by optimising the campaign around sales."

Lee Henshaw, MD of Silence Media explained: "Our Intelligent Advertising model responds to ...