Universal has partnered with ASOS for exclusive content premieres.
The deal, led by Universal Music's Creative & Commercial division, Globe, sees ASOS exclusively host selected Universal Music artists’ music video premieres for 24 hours on its channels. The partnership will also provide ASOS with a range artist-led content, created by Globe Productions in collaboration with ASOS’s creative teams.
Jennifer Hills (pictured), senior director, Creative & Commercial Partnerships, from Globe at Universal Music, said: “The video premiere on ASOS's YouTube channel ...
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