These include strategic marketing partnerships, international research, new revenue streams, brand partnerships, premiums and the company's media-buying through its partner, Mediacom.
He will report to UMGI senior VP digital Rob Wells, who comments, "Business development is becoming broader than ever. From premiums and endorsements to full-blown strategic marketing and brand partnerships, Universal Music has been leading the way. With Olivier's leadership and his highly motivated team, I know we will continue to innovate and advance."
Robert-Murphy was previously VP, international ...
Register for a Music Week trial to access this article.
Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.Start your free trial