Universal rolls out best of country campaign
Universal Music UK has launched a catalogue campaign celebrating classic country acts and the best of the genre’s contemporary artists.
Sounds Like Nashville draws on repertoire from the major’s labels Capitol, Decca, Lost Highway, Mercury and Big Machine and was rolled out at the C2C Country To Country festival at the O2 in London the other weekend when more than 40,000 people across two days watched performances from acts including Universal artists The Band Perry, Dierks Bentley and Rascal Flatts.
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