Frank Turner, Professor Green, Alfie Boe and Rizzle Kicks last night played sets in front of brands and agencies from across London at Abbey Road Studio, for Universal Music's Evening With Globe.
The event was billed as 'a celebration of the work of Globe' - the recently combined synch, commercial partnerships and TV production team of Universal UK.
As well as the Universal team, attending the evening were senior exes from BBH, Ogilvy, Mediacom, ECD BbH, Mother, Fabula, Sunshine, HP, Visa, Amex, Barclaycard, Citroen, Paypal, Relentless and Burberry.
Opening the evening was Xtra Mile artist Frank Turner, whose new album, Tape Deck Heart, is licensed to Polydor in the UK.
Second to the stage was Decca’s Alfie Boe closely followed by Professor Green, who introduced himself via video clip and performed a brand new track called I Need Church.
Island’s Rizzle Kicks rounded off the evening. Between each of the performances staff and artists from across the business and labels were on film talking about the importance of music, creating brand partnerships and telling us about the first records they ever bought.
Universal Music UK’s chairman and chief executive David Joseph said "matching the right artist to the right brand is key".
Globe’s recent work includes link-ups between Apple and Willy Moon, HP Connected and Ellie Goulding, Piaget and Melody Gardot and Mastercard with Jessie J.
Globe’s managing director Marc Robinson said: “The evening was a triumph and the feedback from our clients has been excellent. We were very privileged to have such amazing artists performing at our first event as Globe.
"Not only did the evening and films highlight the great acts we have and great music we have access to, but the fantastic support we have from the labels, artists and Universal teams. A night for Globe to be proud of.”