UK urban music and entertainment website Grime Daily has re-launched its website and brand to become GRM Daily.
The new name stands for Grime & Rap Music as part of a move to fall in line with the brand’s ethos as the home of urban entertainment.
Grime Daily has been shining a spotlight on UK urban talent since its establishment as a YouTube channel in 2009 as the brainchild of Matt 'Sketchy' Thorne, Pierre Godson-Amamoo and Koby 'Posty' Hagan. Since then it as gathered over 70 million website hits and 50,000 daily visitors.
www.grmdaily.com will see the return of the popular freestyle segment Daily Duppy in a brand new format, a series that has previously amassed over 4 million views. Plus, rap battle show #SayNoMore will see budding rappers go head to head to prove their lyrical prowess.
Entertainment shows including the Check series - Crep Check (Wiz Khalifa), Car Check (Lethal Bizzle) and Book Check (Akala) will also make a return alongside the tongue ‘n’ cheek cookery show, Dine Daily (Tulisa, Charlie Sloth) and magazine shows 5 Things and Weak 2 Week.
Speaking on the rebrand managing director, Pierre Godson-Amamoo said: “The vision for the re-brand was to extend beyond just a new logo. Our aim was to create a next generation platform for urban content.
“www.grmdaily.com promises to be a clear evolution in the consumption and engagement of content, with a host of new series and formats being revealed, ultimately raising the bar for our audience. It will act as a hub for artists to promote their music (which will be available to buy) and videos all in one place, making GRM a one-stop shop for everything urban.”
In recent months, Grime Daily has run major campaigns for global brands such as Nike, Converse, BBC 1Xtra, Adidas and Google+ alongside all the major record labels.
In 2012, Grime Daily joined forces with creative communications organisations, The BiG! Agency and Silver Bullet Digital (SBD) with the former taking care of commercial operations for the site.
Managing director of SBD, Steve Wild said: “We have created a range of opportunities for brands to be involved in the entertainment platforms of GRM. GRM is the destination that creates and curates the best in urban content and daily attracts a huge, targeted audience. One which we can offer brands the ability to reach and engage in an integrated way.”