US charts: Adele sets fire to Hot 100

Paul Williams
US charts: Adele sets fire to Hot 100

The track this week climbs a place on the countdown to follow fellow 21 cuts Rolling In The Deep and Someone Like You to the top of the chart, the first instance a studio album by a Brit has produced three UK number ones since George Michael's Faith during 1987 and 1988. That ended up housing four Hot 100 chart-toppers: the title track, Father Figure, One More Try and Monkey.

Adele's album is also the first to havehad three of its singles at number one on the Hot 100 at the same time the album headed the Billboard 200. This record-breaking feat got underway in May last year when Rolling In The Deep climbed to the top as 21 spent a fifth week leading the Billboard 200. The two releases spent a further fortnight simultaneously heading Billboard's two main charts.

Then last November, during Someone Like You's fourth week at number one, 21 returned to the head of the Billboard 200, making 21 at the time only the ninth album in Billboard history to have two singles lead the Hot 100 while the parent album also sat at number one. Set Fire To The Rain's ascendance to the top of the Hot 100 now gives Adele the record all to herself, with the track selling 185,000 downloads last week, according to Nielsen SoundScan, to take its US sales above 2 million.

Adele's other two Hot 100 number ones also reach significant sales landmark this week with Rolling In The Deep selling another 49,000 copies to take it above 6 million, while another further 71,000 buyers for Someone Like You pushes it above 4 million.

Set Fire To The Rain, which replaces the Calvin Harris-penned and produced Rihanna hit We Found Love after 10 non-consecutive weeks at the top, is also the second Hot 100 number one for British songwriter Fraser T Smith. Smith previously reached number one in 2010 with Taio Cruz's Break Your Heart penned, like the Adele hit, with the recording artist.

On the Billboard 200 21's continuing run makes it the 17th week the album has sat at number one, longer than any album since The Bodyguard soundtrack took charge for 20 weeks between 1992 and 1993. With sales down 9%, it sold 95,000 copies last week, the first chart-topper since The Game's R.E.D. at the beginning of September last year to have sold fewer than 100,000 copies.

Kidz Bop 21 debuts at two with 59,000 to give the Kidz TV franchise its highest Billboard 200 place to date, while Black Keys' El Camino holds at three with 29,000 sales and Drake's Take Care is static at four with 29,000 sales, while 20,000 sales is good enough for Rihanna's Talk That Talk to climb 7-5.

James Fortune & FIYA are new at seven with Identity, a new chart high for a gospel album, although its sales of 18,000 show just how low the sales tally has now dropped to break into the US Top 10. A week ago was the first since SoundScan started tracking sales numbers for the Billboard charts in 1991 that fewer than 20,000 units were needed to crack the Top 10.

A 27% sales hike sends Toby Keith's Clancy's Tavern accelerating 22-8, although that lift was helped by the Target chain discounting the CD to $4.99, while Coldplay's Mylo Xyloto drops 8-9 after selling another 17,000 copies and Nickelback's Here And Now falls 9-10.

Album sales were down on the previous week (by 1.8%) and on the same week in 2011 (by 4.6%) with 5.01 million units sold. However, year-to-date figures are still in the black, up 2.6% on 2011's numbers.

One-track sales were also off the previous week's numbers, down 2.3% with 27.89 units sold, although that is 5.7% better than the same week in 2011. The year-to-date tally is 89.21 million, up 6.7%.


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