BitTorrent platform uTorrent is to become ad-supported, to find "that difficult balance between keeping our lights on and providing a positive user experience,” they explain. 

The change was made public in a forum post last Wednesday (August 9) which announced that  “sponsored torrents” will be added for all users in upcoming changes to the service.

This is the first time that advertisers will be able to reach millions of uTorrent users directly from within the client itself. Until now nearly ...