V2 and Web Sheriff shield Bloc Party

The east London quartet's A Weekend In The City leaked online in November last year, months ahead of its planned February release. V2 teamed up with Web Sheriff on an extensive pre-release campaign to attempt to clamp down on and eradicate piracy, and work with the band's online fan base to ensure album sales did not suffer.

Web Sheriff says the normal upward spiral of piracy was effectively managed, greatly reducing illegal download levels, even over the busy Christmas and New Year holidays.

Web Sheriff managing director John Giacobbi says, "When an artist as big as Bloc Party suffers a leak two months ahead of release, the results can be hugely damaging to sales.

"In this instance, however, I'm glad to say that working closely with V2 we worked very hard to turn this pre-release around and reduce piracy to commercially acceptable levels. This has been demonstrated by the album's chart successes internationally".

V2 head of new media Beth Appleton adds, "We are pleased that working together with Web Sherriff and a comprehensive online promotional campaign, we managed to contain the distribution of the album whilst continuing to raise exposure for the forthcoming release and maintaining excitement amongst the fans."



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