Vevo has appointed Jonathan Carson to the newly-created position of chief revenue officer.
He will be based in the company’s New York City headquarters and report to president and chief executive officer, Rio Caraeff.
Carson will oversee Vevo’s global premium sales force and network of sales partners including all advertising sales and integrated sponsorships.
He joins Vevo after six years with The Nielsen Company where he helped spearhead the company’s digital transformation. Most recently CEO, Digital, Carson led Nielsen’s digital and mobile strategy and operations across more than 70 countries.
Carson was previously co-founder and CEO of social media intelligence company BuzzMetrics, which he sold to Nielsen in 2007. While at BuzzMetrics, he co-founded the Word of Mouth Marketing Association (WOMMA).
Prior to BuzzMetrics, Carson founded Intercities, Inc., and co-founded OuterSound.com which was acquired in 1999.
Caraeff said: “Jonathan has built his reputation as an entrepreneur and innovator. As Vevo continues to expand on new platforms and into more territories, Jonathan is the ideal person to join our team and accelerate the growth of our business. We are very lucky to have him.”
Carson added: “Vevo is leading one of the biggest trends in the media industry today: the convergence of mobile, TV and digital into a single video marketplace.
“I am thrilled to join VEVO to further connect big brand marketers and consumers through what has already proven to be one of the most forward-thinking premium platforms.”