All-premium music video platform Vevo has paid $200 million worth of revenues back into the music industry since it was founded in 2009.
The company paid out more in royalty revenues this year than its first two years combined.
The figures come from Vevo president and CEO Rio Caraeff at the Business Insider Ignition Conference in New York.
Caraeff revealed that the platform generates more morney for the music industry than any other service focused on music video.
The Vevo boss attributed the contribution to high quality programming.
“The audience that loves music should be treated and valued the same way as the audience that loves the Super Bowl, and revenue should flow as such,” he said.