Vevo inks brand partnership deal with ASOS

Tom Pakinkis

Vevo has secured its first ever brand partnership for its DSCVR franchise, which celebrates emerging new music acts.

From today, the latest series of DSCVR will be in partnership with ASOS, the online fashion retailer aimed at 20-somethings.

Vevo's curated DSCVR franchise showcases performances from upcoming acts and will include with interviews and behind the scenes styling content hosted on ASOS’s YouTube channel as part of the deal.

The DSCVR videos are revealed once a week with confirmed acts including ...

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