Vevo's emerging artist LIFT series is to be sponsored by Schwarzkopf’s got2b hair styling range in the UK throughout 2014.
got2b will be a visible presence across Vevo’s platform and devices throughout the five LIFT cycles this year.
In addition to interviews, video diaries and exclusive content, got2b and Vevo will offer viewers the chance to compete to meet the chosen artists.
Viewers will also have access to behind-the-scenes videos focusing on hair and fashion styling and have the opportunity ...
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