Vevo renews deal with Toyota
Vevo has renewed its advertising partnership with Toyota Aygo for a third consecutive year.
The video platform will be relaunching its presenter-led editorial show, VVV, on August 28, with Aygo said to have an integral part in the relaunch. The 12-month campaign will will deliver original content programme commissioning and sponsorship.
The deal was brokered by Toyota Aygo's agency, Newcast, ZenithOptimedia’s brand partnership division. The previous partnership between Vevo and Toyota has been so successful that the Go Fun Yourself campaign ...
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