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Vevo set for UK launch

Vevo set for UK launch

The site, which launched in the US in December 2009, streams 350m music videos to its US users every month, with content from its two major label partners and EMI, which licenses music to Vevo.

YouTube is a technical partner and 90% of Vevo's videos are watched via the popular videosharing site. However, Vevo aims to offer a more controlled environment than YouTube, one that does not dilute the experience with UGC (user-generated content). This, it believes is more appealing to both advertisers and content owners.

Appearing at the Abu Dhabi media summit yesterday, Vevo president and CEO Rio Caraeff said the service should be online in the UK by late April.

Caraeff explained the service would launch in the Middle East and North Africa shortly after the UK, with Brazil, Australia and other European countries to follow from the second half of 2011.

As well as videos, Vevo last year streamed a live show from The National and has also partnered with Universal Music on a new documentary series, Inside The Hit Songs.

Caraeff said Vevo is "at just under 60m video views per month in North America".

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