The site, which launched in the US in December 2009, streams 350m music videos to its US users every month, with content from its two major label partners and EMI, which licenses music to Vevo.

YouTube is a technical partner and 90% of Vevo's videos are watched via the popular videosharing site. However, Vevo aims to offer a more controlled environment than YouTube, one that does not dilute the experience with UGC (user-generated content). This, it believes is more appealing ...