Viva will go out on in TMF's place on Freeview, Sky and Virgin Media, with the intention of broadening MTV's general entertainment offering.

It will air comedy programming such as South Park, reality shows including The Hills and "music content" such as The Official Chart Show

"Viva is about fun and frivolity and not taking yourself too seriously, it's a real antidote to the daily grind," says MTV Networks director of television Heather Jones.

"It is not simply a new-look ...