Warner Bros US uses TV ads to promote ringtones
Wednesday, Aug 18th 2004 at 5:06PMWarner Bros is looking to tap into the ringtone boom in the US by paying for its own TV ads promoting ringtones tied into Green Day's forthcoming album American Idiot.
According to a report in the New York Times, the label has launched ads on MTV and MTV2 for a set of voice-greeting ringtones recorded by band members. The ringtones, which cost up to $2.49 (?1.36) each, feature band members swearing, belching and other "witty ripostes". This is the first ...
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