Alternative Distribution Alliance (ADA) has officially joined forces with Independent Label Group (ILG) in the US - merging two Warner Music Group subsidiaries.

ILG’s resources in radio promotion, publicity and marketing will be added to ADA’s current offering which covers digital and physical sales and account management, synch licensing, analytics, production, college marketing, product development and custom products.
 
As a result, Kenny Weagly, currently general manager of ILG has been made SVP, A&R and Label Services, ADA.

Weagly’s responsibilities ...