Free and public events should adopt a Dragons’ Den-style approach to licensing applications, according to a new report.

The report, published by event technology platform Eventbrite, was drawn from a roundtable discussion, which brought together leading professionals from across the sector to examine the viability of such events in the UK. Representatives from the Association Of Independent Festivals (AIF), Green Man Festival, Notting Hill Carnival, Swn Festival, Southbank Centre, Attitude Is Everything and Royal Parks were among those in ...