AIM CEO and WIN chairperson Alison Wenham has welcomed Apple's U-turn on its refusal to pay rights-holders for streams during Apple Music's three month trial period.

Apple's Eddy Cue announced the change in policy this morning via Twitter following growing criticism from indie labels around the world and a high profile, damning from global superstar Taylor Swift, who is withholding her latest album 1989 from the Apple Music platform.

In a public letter to the company, Swift said, "Three months ...