Westfield and 4music promote Rihanna's 2013 Tour in bespoke partnerships

Brandon Bakshi

Westfield and 4music will promote Rihanna’s 2013 Diamonds World Tour via bespoke content campaigns.

The Westfield partnership (which includes activity across 19 screens at Westfield London and Westfield Stratford) was brokered by Bauer Media through Sold Out Advertising, and is the first of its kind.

The commercial and programming content is expected to reach an audience of 60 million Westfield visitors for 2013, informing them about concert ticket availability.

Fiona Kyle, brand alliance manager at Westfield said: “The partnership with ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...