Westfield and 4music will promote Rihanna’s 2013 Diamonds World Tour via bespoke content campaigns.
The Westfield partnership (which includes activity across 19 screens at Westfield London and Westfield Stratford) was brokered by Bauer Media through Sold Out Advertising, and is the first of its kind.
The commercial and programming content is expected to reach an audience of 60 million Westfield visitors for 2013, informing them about concert ticket availability.
Fiona Kyle, brand alliance manager at Westfield said: “The partnership with ...
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