The following is a Viewpoint from Gerard Cukier (partner) and Sameena Munir (trainee solicitor) at law firm Kingsley Napley LLP.

News has emerged recently of an innovative approach taken by US actor and comedian Robin Williams to use of his name and image which applies even after his death.

This contrasts starkly with the situation regarding Michael Jackson’s image and likeness, which is the subject of a longstanding valuation dispute between the Michael Jackson Estate and the US Inland ...