Why 100 to 1? That streaming-to-download ratio investigated

A common question raised across the industry this week regarded the Official Charts Company’s confirmed ratio for its new Singles Chart.

The UK organisation said that, in order to reflect the different weighting between streaming and purchasing, a track will have to be streamed 100 times to count as the equivalent of one download.

According to Music Week analysis, this looks likely to have been based around the value of each format: if an average track download now costs 99p, ...

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