WiMP plans newspaper distribution to boost growth

RHIAN JONES

Oslo-based digital content provider Aspiro is to try and grow its unlimited-music service WiMP through Nordic newspapers.

WiMP – which has 350,000 paying users in Sweden, Norway, Denmark, Germany and Holland - will be offered through Swedish newspaper Aftonbladet and Danish daily Politiken, after a funding injection from Aftonbladet publisher Schibsted.

Earlier this week, Aspiro reported a year-on-year Q3 net loss of SEK 23.7 million (chiefly from Aspiro’s mobile search business and online video unit). However, music sales grew 45 percent to ...

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