Music streaming service WiMP is preparing to launch in Poland and has hired local experienced music industry executives to make up its staff.
The Meffy-Awards-voted best music service has hired Adrian Ciepichal, former head of Digital at Universal Music Polska as Polish general manager and Katarzyna Rogalska, former editor and journalist at Agora, as editorial manager. They will work from the new WiMP office in Warsaw.
Acting CEO of WiMP, Espen Lauritzen said: “WiMP enters the Polish market with the clear aim to be the best music service for anyone who appreciates music in Poland.
“Streaming is a new technology that Polish music lovers will appreciate, providing unlimited access to everything, anywhere. As a music service, WiMP’s focus is on inspiring people to listen to music. We are confident that Adrian and Katarzyna with their experience will be the right people to inspire Polish consumers to check out WiMP and find lots of new bands and artists to listen to.”
Ciepichal added: “I’m excited to join WiMP and lead the development of digital music in Poland further. WiMP appealed to me because of its unique design and features causing the most attractive offer on the Polish market within streaming services. I believe that Katarzyna’s and my joint efforts together with our expertise will help WiMP become the number one music service in Poland.”
Rogalska commented: “We are already on our way to fill the Polish WiMP with exciting editorial content and tailoring the service to Polish listeners. We will make sure that anything from Brodka to Myslovitz is easy to find and we will provide our users with daily recommendations, exciting playlists and tons of musical tips from both the international and Polish music scene.
Ciepichal previously worked at Universal Music Polska since 2008. There he was responsible for the strategy for digital music distribution and also managed the sales and business development departments. He was also involved in the creation of other digital music services in Poland. Ciepichal also has a background as Sales Director and Key Account Manager for Monolith Video.
At her previous employer, Agora, Rogalska served as editor of Kinoplex.gazeta.pl and was a journalist at Kultura.gazeta.pl and gazeta.tv. She has also been the editor of Infomuzyka.pl and Tuba.pl, a journalist at Hiro popculture magazine, and an events and gigs promoter at the Stodola Club in Warsaw and worked in Radio Wawa and other local radio stations.
WiMP has licensed over 18 million tracks and has some 350,000 paying users worldwide. The service is available in Sweden, Norway, Denmark and Germany and in Holland under a different brand. Following its launch in Poland, the service will also be rolled out in other countries, to be announced.
WiMP’s parent company Aspiro, reported its interim report for the third quarter today. Net revenue for music was SEK 50.8 m, up 45% year-on-year, year-to-date revenues amounted to SEK 149.8 m, up 89% compared to the same period 2011. EBITDA for the third quarter was SEK -12.4 m (SEK -5.0 m), year-to-date SEK -36.9 m (SEK -18.5 m).