ITV1's live final on Sunday night was seen by 12.9 million viewers, compared to 17.2 million last year and the smallest audience for the show's season finale since 2007 when the results show still went out on a Saturday night and 11.7 million saw Leon Jackson win. Some 15.5 million watched Joe McElderry's 2009 victory and 13.2 million saw Alexandra Burke win in 2008.

This year's final, in which Little Mix beat Marcus Collins to become the first group winners ...