X Factor talks up new sponsorship

The deal builds on Talk Talk's "Bright Dance" X Factor campaign last year, in which members of the public recorded their own performance to a backing track, with the best entrants being aired in idents surrounding X Factor ad breaks.

For this season the two parties have taken the deal one step further. Working closely with the relevant publishers, Sony has licensed 11 tracks from its catalogue, from new tracks such as Chipmunk's Oopsy Daisy to classics like Europe's The ...

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