Xbox, Bauer and Box TV partner for Dance Central 3 promo show
Xbox has teamed with Bauer Media and Box TV to create an exclusive dance music show as part of its promotion for popular dance video game Dance Central 3.
The collaborative partnership also draws in UM London and sees an ad-funded programme called Rickie & Melvin’s Dance Central Battle broadcasted across 4Music and Kiss TV – a 2-hour premiere for the show aired on December 8.
The show will feature product placement of the DJs playing on the Xbox dance ...
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