So you’re running the PR for the unsigned band you love, but despite your unwavering evangelism, they just can’t snag that vital label deal. Your sympathetic media contacts can only write a limited number of live reviews without an album to critique. It’s all looking a bit end of days.

What’s your next move? Sit them down and explain this whole ‘make a living from music’ dream isn’t really working out? Give up on them and take a wad of ...