Initial programme details for Iceland’s 5th annual You Are In Control conference have been announced.
Running between November 4th-6th and hosted at Reykjavik’s Harpa Concert Hall, YAIC2012 aims to attract international delegates from across the creative industries for two days of workshops and discussions around digital developments in music, media, arts, literature, film, design and gaming.
The first speakers to be announced are the artist Tracey Moberly, who will discuss her recent book project Text-Me-Up!, and Roberta Lucca from Bossa Studios, developers behind Bafta-winning Facebook game Monstermind and the forthcoming Merlin, based on the popular BBC TV series.
“I am very pleased to have been invited to speak at YAIC2012 and am very much looking forward to connecting with the diversity of the Icelandic artists and creatives,” said Moberly. “It is a perfect platform to focus on the role of the creative in looking at challenges and opportunities that our economy and human race will face in the next 10 years. I will be discussing the interaction of environment, population expansion and personality with the continued development of digital communication and querying the place of the creative within this process.”
Hosted by Promote Iceland, in partnership with all Iceland’s creative trade bodies, the conference has previously attracted a wide range of execs from EA Games, Eidos, CAOZ, Ogilvy and The Hype Machine through to artists such as Imogen Heap, Ólafur Arnalds and Mugison.
Given its recent economic history and the fact that Iceland hosts the world’s highest concentration of creative businesses, this year’s conference will place particular emphasis on the role of creativity in a post-crash environment.
YAIC2012 Conference Manager Remi Harris said: “Since 2008, You Are In Control has gained a deserved reputation as a place for innovative digital thinkers to gather. And all in the stunningly beautiful environs of Iceland, the most creative country on the planet. The theme for YAIC2012 is “Creatives Into The Future” and will focus on addressing current global challenges, be they environmental, economic, social or digital.
“International delegates should expect the unexpected. This is a conference like no other. It is ‘hands on’ and without barriers – two days of inspirational workshops, thought-provoking debates, showcases, innovation, networking and Icelandic hospitality.”
There are currently limited combined passes available for international delegates until October 15th - making it possible for overseas visitors to access Iceland Airwaves and YAIC2012 with a special combined ticket.
More details at http://youareincontrol.is
YAIC2012 takes place immediately after the Iceland Airwaves music festival.
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