The potential new audience for on demand services is limited as the amount of users accessing on demand digital music services is reaching saturation point, according to a YouGov report.
The Content on Demand study surveyed over 3,600 people and found that of those who do not currently use content on demand services for music, 84% said they are unlikely to access digital music services in the next 12 months.
Just 4% think they will use such services over the ...
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