UK's on-demand digital music audience growth potential 'limited', suggests YouGov
The potential new audience for on demand services is limited as the amount of users accessing on demand digital music services is reaching saturation point, according to a YouGov report.
The Content on Demand study surveyed over 3,600 people and found that of those who do not currently use content on demand services for music, 84% said they are unlikely to access digital music services in the next 12 months.
Just 4% think they will use such services over the ...
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