YouTube introduces artist merchandise tool


YouTube is to now allow musicians to begin promoting their licensed merchandise from links in their videos.

Through the YouTube Partner Program, the Merchandise Annotations Tool has been launched – as a new means of monetising video content.

Artists can direct fans to pre-approved external sales sites such as Google Play, Shopify, District Lines, Cafepress, Spreadshirt, TopSpin, Jinx, Songkick and iTunes from links within their videos.

According to recent analysis from OpenSlate, the average Top 1000 YouTube Channel receives ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...