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YouTube's VEVO deal expires - but there's still time to rescue partnership

Tim Ingham
YouTube's VEVO deal expires - but there's still time to rescue partnership

YouTube's long-standing contract with VEVO appears to have come to an end as both sides struggle to renegotiate their deal.

Online video platform VEVO is reportedly keen to increase the ad revenue share it is given by Google-owned YouTube.

As VEVO is a premium partner, this slice currently sits somewhere between 51% and 75%, minus a 10% sales commission.

YouTube is reportedly refusing to budge on current terms between itself and its partner, as the agreement has historically been mutually beneficial for both companies.

According to Billboard, although the contract expired yesterday (December 9), a 120-day automatic extension means it will stay in effect through to early April, giving both sides another chance to reach a new agreement.

Sony Music boss Doug Morris - who helped found VEVO whilst running Universal Music - said this summer that VEVO would consider taking its content to other platform partners if YouTube didn't up its deal.

Interested parties include Facebook, Apple, Microsoft and Amazon.

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Tags: youtube, VEVO

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