YouTube's VEVO deal expires - but there's still time to rescue partnership

by Thomas Drone
Monday, Dec 10th 2012 at 5:00PM

YouTube's long-standing contract with VEVO appears to have come to an end as both sides struggle to renegotiate their deal.

Online video platform VEVO is reportedly keen to increase the ad revenue share it is given by Google-owned YouTube.

As VEVO is a premium partner, this slice currently sits somewhere between 51% and 75%, minus a 10% sales commission.

YouTube is reportedly refusing to budge on current terms between itself and its partner, as the agreement has historically been mutually ...

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