The handful of companies that have signed up for a YouTube subscription channel have seen a mixed response from consumers, according to a report.

Variety has touched base with a few of the media companies that have taken advantage of the video platform’s pay-per-view model, which was launched in May and serves as a pilot scheme for now.

But as far as National Geographic Society’s senior VP of global strategy and business development Adam Sutherland is concerned, consumers’ willingness to ...