YouTube to boost mobile music video discovery


YouTube is looking to expand its role in the mobile music space by making the site’s music videos discoverable by artist and genre on handheld devices. 

That's according to a recent job posting on LinkedIn - the Google-owned video site is currently looking for a Technical Program Manager to “launch a mobile music video product,”.

“You will be instrumental in unlocking music content to hundreds of millions YouTube users,” the job description states, adding:

“You will partner with Product Management, Engineering and Content to design new systems from the ground up that will generate millions of new music videos and surface YouTube’s music video catalogue by artist, discography, and genre to users on mobile devices for the first time.”

YouTube recently rolled out a new app for the iPhone, which is replacing Apple’s own YouTube app on iOS 6. It is expected to release a dedicated iPad app any day now.

Source: Gigaom


Tags: youtube, apple, iPhone, Music Video, Mobile

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