Festival Republic, which runs Reading & Leeds Festivals, has appointed the Zeitgeist Agency to look after the PR for both events.
The agency currently works with brands including Liverpool Sound City, Fred Perry and Ford.
Festival Republic boss Melvin Benn said: "I was impressed with The Zeitgeist Agency's approach to the Reading and Leeds festivals' print and online campaigns and the ideas they suggested to reach new and existing areas of the media, whilst engaging with our audience.
"I feel ...
Register for a Music Week trial to access this article. Sign up today and you will receive: