Apple ad power will bear fruit

Tom Pakinkis

In 2015, music is a fragmented mess. The answer? Apple’s ‘one complete thought’.

On Monday, Tim Cook, along with Jimmy Iovine and Eddy Cue, finally pulled the curtain back on Apple’s entrance to the streaming music sphere with Apple Music. Except what was presented to the WWDC 2015 audience in San Francisco was more than just streaming - it was streaming, downloads, radio and social. One joined up thought to remedy “a fragmented mess,” as Iovine said.

But one man’s ...

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