Beats Music partners with Topspin

RHIAN JONES

Beats Music has partnered with Topspin to allow artists to promote merchandise or tickets directly to its subscribers.

The ArtistLink program is now live on the streaming service’s Android app and is expected to launch on its iOS version in early February, according to Billboard.

Through Topspin, a limit of one promotion at a time is featured on the artists’ profile pages. Fans who click on the items are sent to the artists’ online stores to complete the purchase.

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