Bobby Simms: The super fan is the future of our business

The following piece is written by Popshop founder and CEO Bobby Simms:

I have two key concerns with the industry today. First, the obvious fact that the business of music is continually confused and in a seemingly inevitable downward spiral. Secondly, musical creativity in the mainstream is becoming more homogenised and uninspiring. Both sadly perpetuate each other but I do believe we have the power to change it.

For me, the future lies in streaming, but perhaps not as ...

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